5 Jan 2009

Press Releases

Aah... Back in the days of band management, we were encouraged to garner attention by telling outright lies and jokes in our press releases. I'm trying to work out if such a tactic will work on games journalists, and if any of them will remember Codemasters' marketing strategies from the late 1980's.

Probably not is the conclusion I'm coming to. That won't stop me referencing the moustache though.